About Us
Surita Simone isn’t just a brand it’s a vibe and a celebration of individuality. Inspired by my Brooklyn roots, my Afro-Latina heritage, and the vibrant culture of the 80s and 90s, I created Surita Simone to bring bold, unapologetic energy to every accessory we offer.
I’m Karina Ward, a proud Afro-Latina born and raised in Brooklyn, New York, by parents from Panama who taught me the importance of culture, creativity, and embracing who you are. Growing up in the streets of Brooklyn during an era defined by hip-hop, street style, and fearless self-expression, I saw how accessories could completely transform an outfit and an attitude. From oversized gold hoops to stacked chains, they weren’t just fashion they were power moves.
The name Surita Simone is inspired by my daughters, who embody strength, creativity, and individuality. Just like their names, this brand celebrates the beauty of being unique and empowers everyone to own their style unapologetically. And while their names take center stage, there’s also a third sidekick in our story—our son. You might not see his name in the brand, but you’ll definitely spot him in our pictures and working hard behind the scenes. It’s a family affair through and through, and everyone plays a part in making this dream come to life.
Our Style
At Surita Simone, we believe it’s not about what you wear it’s about how you wear it. Our accessories are designed to elevate even the simplest looks. Whether you’re rocking jeans and a tee or lounging in your coziest fit, we’re here to take your vibe to the next level. Think statement earrings that add edge to your everyday, dainty necklaces that exude effortless chic, and bold pieces that make comfort look iconic.
At Surita Simone, we believe it’s not about what you wear it’s about how you wear it. Our accessories are designed to elevate even the simplest looks. Whether you’re rocking jeans and a tee or lounging in your coziest fit, we’re here to take your vibe to the next level. Think statement earrings that add edge to your everyday, dainty necklaces that exude effortless chic, and bold pieces that make comfort look iconic.
Why We Do This
Accessories are more than just fashion they’re tools for self-expression, confidence, and empowerment. At Surita Simone, we help you transform the basics into something extraordinary while making you feel completely at home in your style.
Accessories are more than just fashion they’re tools for self-expression, confidence, and empowerment. At Surita Simone, we help you transform the basics into something extraordinary while making you feel completely at home in your style.
What Sets Us Apart
💎 Luxe Made Affordable: High-quality, statement-worthy pieces that feel designer without the high price tag.
🎁 Perfect for Every Occasion: Whether you’re treating yourself or gifting someone special, we’ve got the perfect finds.
❤️ Effortlessly Elevated: Rooted in culture, inspired by the 80s and 90s, and made to bring drama (in the best way) to even the most laid-back looks.
Join the Movement
Whether you’re rocking a comfy-casual vibe, stepping out in your power look, or creating unforgettable moments, Surita Simone is your go to for accessories that make a statement and elevate your everyday.
Shop now and let’s make magic together! 🌟 Start Shopping
With love and Brooklyn flair,
Karina Ward
Founder, Surita Simone